10 Words I Would Love To See Banned From Press Releases
LEADING / LEADER, BEST / MOST / FASTEST / LARGEST / BIGGEST / etc., INNOVATIVE / INNOVATION.. and more.
I’ve worked for companies who thought that “press release speak” was the way to go. Maybe, if you’re an establish company trying to live up to a reputation. Unfortunately for the small guys, towing the line on public releases neither makes you stand out from the crowd nor truly get your moneys worth of publicity.
